We can’t compete head to head with Apple. There is a branding issue: Apple is premium…”
–a high-level source at Lab126, Amazon’s code name for its Fire Phone project
The above quote is taken from an excellent Fast Company article which I’d encourage you to read. It is indirectly related to a point I’d like to make on Apple.

A few months ago I did a presentation where I described three possi...

 

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